Social Network

Family Leaf are a web-based business that are constantly redefining social networking in an ever changing space.

Their website hosts private social networks to allow families to share stories, experiences, news and contact information in a central location, securely.

The emphasis for the branding had to be on family and the client was very keen to create a mascot for the business. We designed ‘Leafy’, a stylised leaf character, who captures the approachability of the business concept and the team.