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atom logotype using the Greek symbol for Alpha as the “A” in Atom. The team at atom finance provide a combined resource approach which allows their end-users to track investment accounts centrally and to access information with a view to creating risk-adjusted excess (“alpha”) returns.
The notion of Alpha was therefore core to the solution as it encapsulated the main focus of the business. A bespoke lettering solution was created with the aid of a grid to create a clean and impactful brand.