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Piictu

Talking with pictures

Piictu is a mobile application that offers a fun and simple way to talk & play through pictures.
As it was a new concept in social networking, we wanted a branding solution that was a literal interpretation of the business, combining a quotation mark and a square, together with a letter “P”. The square was inspired by Polaroid photographs. We designed the stand-alone symbol to work well on a mobile interface and to further clarify the concept.
Piictu now has a huge following online and the simple nature of its identity appeals to all users.