First step in the right direction
Admissions Genius provides support and advice to students hoping to enter college education. Previously, they had focused only on law schools but are now branching out to assist with all college applications to increase acceptances.
After discussion with the team, we found that a large part of the strategy was to help the development of analytical capacity, interpersonal skills and writing ability. The idea of a pencil tip inspired the brand to create an “A” and the final solution appeals to both college applicants and parents from a professional standpoint.