Slicejack
Web Development — EU
Slicejack is a company which provides coding solutions to it’s customers. In particular, they are the first of their kind to set up in Eastern Europe and pride themselves on a local approach. Initially, the client suggested that a tree being sliced by a lumberjack could be used. I agreed that this was a solid idea to pursue and started brainstorming. It became apparent that the main tool used by this industry (also known as the “slicers”) is the mouse. The main cursor symbol of the arrow could be adapted as a tree. This initial idea was given a cut and angle treatment before having an appropriate colour palette to define each element of the logo.
