invento
Media — BA
invento media group is a greenfield project founded initially by 6 students in Bosnia and Herzegovina. Their branding strategy relies on 1 master brand with several branches, each of which deals with different products or market segments, but all of which are being marketed under 1 unified visual identity. The 6 color tones in their new logo reflects the number of founders. The rationale of the symbol is based upon a light bulb, which is most commonly associated with innovation, and also that of a tree representing growth.
