inmoda
Fashion social network — ES
inmoda is a Spanish social network about fashion, allowing members to upload their fashion photos and vote, discuss and discover new ideas for future fashion trends. They approached me to create an easily accessible logo which was both simple but memorable, in order to communicate their objective of having an open community, which members feel a part of. The outline of the concept was to represent fashion in it’s simplest form - stitching. This was then used to create an abstract “i” and “m”, which has resulted in their clean new identity. The colour red was used for the eye-catching appeal which the client required.
