EI Finance
Finance — UK
EI Finance is a UK based company which offers Islamic finance and financial products. Although currently centralised with their marketing, they hope to market their services/products as alternative finance products, to appeal to a larger demographic audience. The brief was that the logo be both elegant and professional. I wanted it to be directly connected to money/finance and took my inspiration from the kinegram or hologram found on banknotes giving it a silver shading effect. The inlay pattern was to give eastern influence to the logo, as representation of the area of expertise of the company.
