Connect. Collaborate. Share.
Tracky is a cloud productivity and collaboration platform which we worked with before the launch of their new product.
After an initial discussion with the Las Vegas based team, where the metaphor is “Get your life on Tracky”, we created an identity positioning the business as a consumer-facing entity. The mark is an expansion of the name, taking inspiration from curves and lines found in athletics tracks and velodromes and expresses the sentiment of their audience. The Tracky identity is further designed to translate well into business stationery design and extended branding mediums.