A “bull” market
Brokers is a stock market simulation contest for finance students based in Mexico, giving teams a virtual $1million to trade the Mexican Bolsa and FX market to win a scholarship by making the most virtual money. We went for emphasis based upon inspiring the students. Focusing on motivational and trading aspects as a starting point, the identity was created in reference to the industry term for a strong (or Bull) market. Visually, this was expressed by dynamic curves and lines to form the silhouette of a bull.