dache.ch

Slicejack is a company which provides coding solutions to it’s customers. In particular, they are the first of their kind to set up in Eastern Europe and pride themselves on a local approach. Initially, the client suggested that a tree being sliced by a lumberjack could be used. I agreed that this was a solid idea to pursue and started brainstorming. It became apparent that the main tool used by this industry (also known as the “slicers”) is the mouse. The main cursor symbol of the arrow could be adapted as a tree.

This initial idea was to portray another tech aspect with the use of pixels. It looked to complicated and I set to clean the curves.

The colour palette was still in debate at this early stage but it demonstrates the progress made.

This was of course not the only concept explored. I also looked at alternative lumberjack themes, as follows:

A lumberjack head, to create a character which slicejack could use on their website in possible animations…

...and a keyboard being sliced in half, to give direct reference to both the medium and the nature of the business which slicejack specialises:

Each of these ideas were terminated early on in the project, as they were not bold enough for the clients’ needs. They wanted to make a simple but bold statement as the first provider of their service in their region of Eastern Europe.

The finalised logo was given appropriate colouring, not dissimilar to the flannel of the stereotypical lumberjack shirt. This gave each element the required definition to stop it being just a a mouse cursor but retaining the reference to it. The clients were pleased with the straightforward, simple approach to what could be a well recognisable logo for them to build their business upon.

Thanks for reading!