dache.ch

I was contacted to create the new identity for simplified impact which is a web design company that produces simple, valid and beautiful websites. This is a brief insight into my approach to creativity.

Their target audience is worldwide but they were particularly looking for a logo which gave them an edge on their local, Cork City (Southern Ireland) based competitors. They approached me to produce a logo which reflected both the simplicity and intelligence which is at the heart of the simplified Impact ethos: Simple websites with huge impact. They believe in less is more and did not want any added “effects”, but preferred rather that the logo stood out in its own right. The finished result is designed in a way so that the lines could be interpreted as the most simplified impact commonly known, dominoes colliding. By presenting the lines in an unassuming formation creates a feeling of security and approachability of the company, which was noted as something of specific importance.

Another idea that was pursued was that of a monogram. My idea was to produce this using the least amount of lines, inspired by the simplicity of the building blocks of graphic design - point, plane and line. After comparing this with the domino effect, it was decided that the monogram was overly dynamic; almost sporty. At this stage, I presented both concepts to the client, together with my opinion. The client was very pleased with the feedback and progress in both but ultimately the final chosen logo best represented the image which the client wanted for the company.

Once the client decision was made on which concept to take, I provided a range of color schemes in order for him to see how this effected the tone of the image being portrayed. Here are some of my favorites:

The client was very clear on what he wanted therefore this resulted in him choosing different colour elements from the whole range of schemes provided, for me to create the unique palette for the finished logo.

I would like to add that the whole process of this project was an enjoyable one and myself and the client plan to work together on certain projects in the future. I look forward to seeing how this business relationship flourishes and would like to receive your comments on this project, its success and any related thoughts on collaboration in general ie. experiences, problems etc. Thanks for reading!