overhaul media project completed
overhaul media specialises in web development & design but also offers print design, flash animation plus motion design on a smaller scale. The brief was to create a long lasting logo that could be adaptable in all marketing mediums. The company has the plan to go national eventually and wanted an easily recognisable logo to aid them. I tackled this by creating a unique typeface for the project, but kept the colour palette broad to incorporate the different elements to the company and appeal to all potential clients.
The typeface was first hand written, then scanned and put into Illustrator. This is the progress of how it was tweaked into a bespoke custom logotype.
Once the typeface and symbol was confirmed I created an accompanying color scheme which was inspired by images of overhaul medias surroundings in Edmonton, Canada.
Maybe you think I could have done something differently? Maybe you would like to comment generally on the article? I am interested to hear any feedback and look forward to interacting with you soon.
Many thanks
David
3 comments on this entry so far
Great work on the typeface!
Jennifer, on August 28th, 2008
Thanks very much for your comment Jennifer, I’m glad you like it :^)
David Pache, on September 3rd, 2008
Great work David, nice font and i love the colours used in the icon, they work well together, especially on the blue background.
I’m curious, at the end of this article you show three colour variations of the logo, would you present the finished design to the client this way or would you choose which you believed to be the strongest and show just that one?
Thanks David, again, great work.
matthew, on November 25th, 2008