New logo : SweetCoding
SweetCoding is a soon to be launched website designed to provide an area to showcase the company’s best coding work and to provide affordable XHTML/CSS services to all clientele. They practice a good habit of working their code on paper, before going into the software, and this is what inspired me for the symbol. To reference the word sweet, small bite marks in the sheet of paper were created.
Initial sketchs
From the provided creative brief worksheet it seemed a mix of straight lines and curves was a must to match with SweetCodings web design. My initial ideas contained references to coding with 0s and 1s but after discussing it with the client we found it to be a bit cliché.
Monogram research
With the initials both containing similar curves I researched a set of possible monograms.
Confirmed identity in black and white
Alternative color schemes
Maybe you think I could have done something differently? Maybe you would like to comment generally on the article? I am interested to hear any feedback and look forward to interacting with you soon.
Many thanks
David
9 comments on this entry so far
I really love the blue colors you’ve used mate, they look exceptional :) Keep up the good work… as usual :D
James McDonald, on July 18th, 2008
Hey James, really glad to see you on the dacheboard. Thanks for the comment and support. Congrats on the faveup spot by the way :^)
David Pache, on July 18th, 2008
Really nice logo, the colors are nice and I love it’s simplicity.
Tomos, on July 18th, 2008
I think it’s absolutely fantastic, but maybe that’s because it’s for me, haha!
You did an amazing job on it. Plus it must have been hard to have someone as picky as me to work with. The outcome is great and I look forward to launching the site with the unique branding you’ve provided me with. Thanks so much, dache! :)
Choco, on July 18th, 2008
Thanks for visiting and leaving a comment Tomos. I think that it is the simplicity of this design which makes it work.
Choco, thanks for the comment. I had a great time working on this project for you and I wish you all the best with the launch of the new website.
David Pache, on July 19th, 2008
Hello,
I did not find the logo impressive compared to the kind of the works you have done earlier! I might be the only one saying this but this logo is just normal.
Looking forward to other designs.
Aashish Solanki, on July 20th, 2008
hey man, looks great!
Richard Lyon, on July 28th, 2008
Hello Aashish, thanks for stopping by to comment. I think you may be getting that impression from its very minimalist approach. I respect your opinion, so thanks for sharing.
Richard, thanks very much for the kind words.
David Pache, on July 30th, 2008
I like it, but even with the name “sweet coding” I didn’t associate it with a file icon until I read your explanation.
Maybe that’s because the bite is on the “wrong” side ? Or because the mark almost appears square instead of rectangular ?
sacha, on August 1st, 2008