dache.ch

Sweden based goplay is an up and coming gaming site with video reviews, game databases, a vibrant social community and much more.

goplay aims to be more like a social community where gamers can interact with and locate other gamers to play with. It will also be launching it’s own applications dedicated to starting games. The logo is based upon the universal symbol for play, a triangle, and incorporates the idea of connectivity between different users in a dynamic way.

While researching, I found inspiration in looking at polygons forming the base for all 3D games.

My initial idea was to show imagination, the key part of playing. Using very simple shapes, I created a unique, professional and fun image all in one. The logos strengths is in how it shows the worldwide community aspect of the site. In the logo can also be seen a reference to one of the earliest video games. From this concept we retained the unique color palette which would set goplay apart in this niche.

Another idea I had was to represent the controller in minimalistic geometry. I found the common feature on all controllers was the four button directional pad and four buttons, represented below by four squares and four circles.

It communicated better the idea of a controller with a contour.

Their new identity (below) will be in use shortly on their redesigned website.

I always value constructive criticism and comments from readers, so please feel free to offer any thoughts you may have on this design.

Many thanks,
David