EI Finance logo
I have recently completed this logo for a finance boutique which provides specialist finance products which are developed and produced by Middle-Eastern/Far-Eastern financial institutions.
EI Finance is a UK based company which offers Islamic finance and financial products. They aim to become the No. 1 name in Islamic Finance, offering specialist advice and a bespoke service to their clients. Although currently centralised with their marketing, they hope to market their services/products as alternative finance products, to appeal to a larger demographic audience. The brief was that the logo be both elegant and professional. I wanted it to be directly connected to money/finance and took my inspiration from the kinegram or hologram found on banknotes giving it a silver shading effect. The inlay pattern was to give eastern influence to the logo, as representation of the area of expertise of the company.
Previously explored directions before the above logo was chosen
I hope to add some photos of their new logo in context, but for the moment, I welcome and appreciate your comments.
9 comments on this entry so far
Oh this looks so wonderful! I love the detailed design within the diamond shape. (I also enjoy the color a lot)
Amazingly beautiful job as always!
karli, on August 5th, 2008
One of your best!
beautiful mark, Dave
Danny, on August 6th, 2008
karli, thanks very much for your comment. I’m very glad to read that you like the attention to detail.
Hey Danny, much appreciated!
Thanks!
David Pache, on August 8th, 2008
Hi Dache,
Absolutely love your showcase. Simply marvellous. I love the first logo in the set above. We were previously known as 3F Designs and our company logo was almost the identical mark. Brings back some good memories.
Keep up the good work
Pink Tank, on August 18th, 2008
This one is beautiful, fantastic mark and colour scheme, works really effectively on white also. But I have to make the comment that it may suffer from sizes smaller than this.
But great work all the same.
Jesse, on August 23rd, 2008
I have to thank David for a fantastic end product. The designs were everything we asked for. As a new start-up we wanted to incorporate a number of ideas into the design and juggled with the following key words: Finance, Mid-East, elegance etc whilst trying to stay away from the standard designs you find in this sector.
We had our own designs in mind but asked David to provide something from ‘left field’ i.e. an alternative to our own ideas. The concept provided was just perfect, spot on and a design that was a perfect fit for EI Finance.
Every idea, thought and input we requested/shared was accommodated and we feel our views and ideas were listened to and positive feedback provided throughout.
The whole design process from concept through to final logo design was an absolute pleasure. A great person to work with.
Kind Regards, EI Finance
EI Finance, on August 26th, 2008
Islamic finance system are becoming famous day by day. Hope they will get the success.
Financial Statements, on October 12th, 2008
Another fantastic work!
good one, David.
Pentalift Designs, on October 30th, 2008
The master at work. One of my all time favorites from you.
Gregory Grigoriou, on April 9th, 2009