dache is now helvetic brands
For a while now, I have been contemplating a change of company name to better suit the evolution of the company as I see it. This was a conscious decision to better position the company on an international level and to allow the new name to communicate what services I offer. I therefore wanted to share with you some of the main changes which have been and will be made over the coming months.
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100 Brands of Interest III
As part of an ongoing series, I am happy to present the next instalment of 100 brands of interest. These articles have received excellent reception and gives me a chance to express my view of good design. Since April, I have compiled another selection of the many brands currently in use. The standard is increasingly high and it is with pleasure that I feature these logos on the dacheboard. I hope you enjoy!
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dache daily - week 6
Since last week’s article, I have now confirmed the name for my daily upload of my work in progress as “dache daily”. This feature is currently available on twitter and I will be integrating this fully into the new website design of dache.ch. I am currently ironing out a few issues before I can officially celebrate the launch of version 3 and look forward to this over the month.
In the meantime, I am featuring below images of this past week’s work. I look forward to your comments and hope you enjoy.
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LatitudeSouth creative process
LatitudeSouth is a new enterprise offering a fresh direction in legal services outsourcing. Working with clients all over the world, their New Zealand origins were of importance to the company. Allow me to invite you through a brief overview of the creative process of designing their new logo.
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sponsr logo design process
sponsr is a web company from Orlando,Florida connecting sponsors to event promoters, venues and producers. Paul Geller, founder of sponsr, approached me to create their business identity. This article serves as an insight into my creative approach.
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Corporate Identity for Directed Edge
Directed Edge is an online recommendations engine developed by Scott Wheeler and his colleagues out of Berlin and Silicon Valley. The Directed Edge team approached me to re-brand their business identity. As I find re-branding an interesting topic in terms of the difference a new branding can make to a company, I would like to share the design process with you, as a point of interest.
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troove logo design process
I have recently completed a new identity and thought I would share the experience. The aim is to follow my design process from start to finish and to serve as interesting reading for the design community. This month, I have taken a look at troove, a company which provides a management system to small businesses. They offer a high quality product and I was excited to be on board for the launch.
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June: a month in review
Following on from my previous review article, I have had a busy few months. I have a few things in the pipeline but for now, you will find some of my most recent work which has been a varied mix of styles to add to my portfolio.
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Mindberry logo design process
I have recently completed a project working on a new logo for a company based in Vienna, Austria. I found this an interesting process to recount as the client had a name which suggested an obvious solution however this was not what the client wanted. I thought that it would be helpful for other designers who find themselves stuck on a certain solution and serve as interesting reading for the design community to show my creative process from start to finish.
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100 Brands of Interest II
This article is the sequel to 100 brands of interest, published on the dacheboard on December 4, 2008. After the last article and the feedback received, it was clear that another article of this nature was in order so, here it is! Over the past few months, I have been compiling another 100 brands of interest and have been very lucky to have such a selection to choose from. The standard really is very high.
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February: a month in review
Introduction
As part of a new concept for the dacheboard, I will be publishing an article on reviewing my work from the previous month, by way of an information point and in order for me to monitor and assess my workload.
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HotBox Studios | Logo design process
I have recently completed a project working on a new logo for a re-launch based in the UK. The aim is to follow my design process from start to finish and to serve as interesting reading for the design community.
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100 Brands of Interest
Within the design community, there are many designers of brand identities, of which I am one. As a point of interest, I thought it would be nice to do an article showcasing brand identity providers but, as a twist, to not look at their work but to look at how they have branded themselves. Obviously, I could not cover all designers as there are just too many however I welcome your feedback on this article and will make other editions should this be requested. For this article, I have chosen the following 100 brands of logo designers, brand identity consultants and graphic studios.
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LogoLounge Contest
As you all know, I am a big fan of the website LogoLounge and what they bring to the design community. The great collection of books as well as the logo database they offer to members is a highly recommend asset to anyone passionate about identity design. They are extremely innovative but at the same time classical in their values. One example of this is their attention to their audience.
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An Interview with David Pache
I was recently contacted by Ziggy Nixon to conduct an interview to be displayed on xymara as a feature. I hope that the content of the interview proves informative and interesting. I would like to thank Ziggy (James) for his great questions. Below you will find the article as published.
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10 logos published in Los Logos 4
I have always been a big fan of Die Gestaltens Los Logos collection and was very pleased when I learned some of my designs would be in the next volume.
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goplay | creative process
Sweden based goplay is an up and coming gaming site with video reviews, game databases, a vibrant social community and much more.
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Grooveshark | Case study
Grooveshark is an international music platform. The describe themselves as a large scale peer-2-peer network, built behind a social network online. Their users are able to stream full length songs, build playlists, share music and make friends all for free. There are downloads available at small fee which come from other Grooveshark users. This fee is used to give artists, labels, and publishers their entitled cut and the remaining money is split between Grooveshark and the user who the download came from, thereby rewarding people for sharing their music.
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Slicejack identity
Slicejack is a company which provides coding solutions to it’s customers. In particular, they are the first of their kind to set up in Eastern Europe and pride themselves on a local approach. Initially, the client suggested that a tree being sliced by a lumberjack could be used. I agreed that this was a solid idea to pursue and started brainstorming. It became apparent that the main tool used by this industry (also known as the “slicers”) is the mouse. The main cursor symbol of the arrow could be adapted as a tree.
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10 logos published in Logolounge V
Earlier this year in May I was contacted by Bill Gardner’s team at Logolounge. In the email was an invitation to participate in the fifth volume of the world renowned compilation of identity design, together with a complementary membership. After submission of a selection of logos from my portfolio, the logolounge team started the judging process on an overwhelming 33,000 logos. Over this weekend I was very pleased to learn that ten of my designs will be featured in the next edition of the book and this is a great honour. The logos chosen are the following :
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simplified impact identity
I was contacted to create the new identity for simplified impact which is a web design company that produces simple, valid and beautiful websites. This is a brief insight into my approach to creativity.
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webetalk identity
From the creators of grabup comes webetalk (web entrepreneur talk) which is an irc chatroom for like-minded internet entrepreneurs to discuss. The concept for the design was to express the lines of text from the chatroom in a vibrant manner as they come together as a conversation represented by a dynamic speech bubble.
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EI Finance logo
I have recently completed this logo for a finance boutique which provides specialist finance products which are developed and produced by Middle-Eastern/Far-Eastern financial institutions.
Buro Taggetig & inmoda projects
The portfolio today welcomes 2 recently completed projects Buro Taggetig & inmoda
overhaul media project completed
overhaul media specialises in web development & design but also offers print design, flash animation plus motion design on a smaller scale. The brief was to create a long lasting logo that could be adaptable in all marketing mediums. The company has the plan to go national eventually and wanted an easily recognisable logo to aid them. I tackled this by creating a unique typeface for the project, but kept the colour palette broad to incorporate the different elements to the company and appeal to all potential clients.
New logo : SweetCoding
SweetCoding is a soon to be launched website designed to provide an area to showcase the company’s best coding work and to provide affordable XHTML/CSS services to all clientele. They practice a good habit of working their code on paper, before going into the software, and this is what inspired me for the symbol. To reference the word sweet, small bite marks in the sheet of paper were created.
The evolution of dache.ch - logo
As promised, I present the second half of my two part article on the evolution of dache.ch. I hope that you found the first part to be both beneficial and informative. It was aimed mainly as a reference aid to new starters, as well as a point of interest for more well established artists in the business. For this stage, I would like to come away from the website design and overall branding of dache.ch and focus on the actual branding and logo choice to communicate the concept of dache.ch to the public. As you know a successful business relies heavily on communication. This is why having a solid logo can get you to the next stage from amateur to professional.
A logo without meaning is ...
I have recently been invited to partake in a couple of interviews with DesignInterviews.com and Logosvet, and I thought they would make for a nice addition to the dacheboard. If you would like to see my views please see below, and happy reading.
Case study: Brokers logo design process
For the dacheboard, I thought it would be both interesting and useful to communicate the stages of my design process from start to finish.
