AdmissionsGenius logo

At AdmissionsGenius the goal is to help people get accepted into colleges. Until recently, they aided people apply to law schools but will be branching out to assist with college applications too.  After discussion, I had found that they had helped the applicants with their analytical capacities, interpersonal skills and writing abilities. Using the tips of pencils, the ‘A’ initial was created. A key element to the logo design was that it appeal to both college applicants and parents whilst conveying a sense of professionalism.

Previously explored directions before the above logo was chosen





I hope to add some photos of their new logo in context, but for the moment, I welcome and appreciate your comments.




Many thanks
David




6 comments on this entry so far

James

good work dache :D

James, on October 13th, 2008

Sean

Looks very intersting, and very brandable mark.. Would love to see it in context.  Great work David

- Also, any insight as to why you italicized the “genius” text?

Sean, on October 14th, 2008

Grant

A very well-done mark, yet again. I’m also always impressed with the typography in your logos. That’s something a lot of designers miss - it’s often an afterthought.

Grant, on October 15th, 2008

Ezra Goldschlager

David, thanks for your help with this logo.  You’ll be able to see it in context soon, hopefully.  The fellows at Littlelines (on of your former clients) are putting together a web site as I write this.  Ezra

Ezra Goldschlager, on October 15th, 2008

David Airey

I’d also love to see the mark in context. From all the ideas submitted I believe the best one was chosen. Clean, simple, great work, as per usual, David.

David Airey, on October 17th, 2008

David Pache

As always, your comments are greatly appreciated. Thanks.

Sean - in answer to your question, I opted for this was to emphasize the separate words of the company title without using a space. I also looked at making it bold but this was a more elegant approach. The reason for no space was decided upon to stay constant with the URL which also did not contain one.

David Pache, on October 28th, 2008

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