LatitudeSouth creative process
LatitudeSouth is a new enterprise offering a fresh direction in legal services outsourcing. Working with clients all over the world, their New Zealand origins were of importance to the company. Allow me to invite you through a brief overview of the creative process of designing their new logo.
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sponsr logo design process
sponsr is a web company from Orlando,Florida connecting sponsors to event promoters, venues and producers. Paul Geller, founder of sponsr, approached me to create their business identity. This article serves as an insight into my creative approach.
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Corporate Identity for Directed Edge
Directed Edge is an online recommendations engine developed by Scott Wheeler and his colleagues out of Berlin and Silicon Valley. The Directed Edge team approached me to re-brand their business identity. As I find re-branding an interesting topic in terms of the difference a new branding can make to a company, I would like to share the design process with you, as a point of interest.
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