100 Brands of Interest III
As part of an ongoing series, I am happy to present the next instalment of 100 brands of interest. These articles have received excellent reception and gives me a chance to express my view of good design. Since April, I have compiled another selection of the many brands currently in use. The standard is increasingly high and it is with pleasure that I feature these logos on the dacheboard. I hope you enjoy!
Design can differ in terms of what makes a great visual identity and these articles help to create awareness within the community and provide some useful insight for any newcomers on what makes a successful branding. This is not an assessment or critique of the logos, just a chance to see the variety of styles which all lead to good, solid design. As a lot of designers will know, it can be the easiest thing to create a logo for a client but when it comes to creating an identity for your own business, it is often tricky to establish the most appropriate execution to best represent yourself or your business. It is a fine line between showcasing your talents and techniques and retaining modesty and professionalism to gain the correct tone for your business image.
In this third collection, I have chosen to focus on up and coming designers and have displayed these with more well known enterprises. By displaying everything in black and white it is interesting to take the different brands down to the same, almost basic, level and then compare them side by side within the criteria of just great design. Without the use of colour, monochrome allows us to view the identities outside the context of their visual universe and makes it all about the design.
I was especially interested this time round to see the range that the selected brands portray from the most simplistic geometry and linear imaging to the more detailed and extravagant techniques. No matter what the style, I think it can be said that all of the 100 brands below have been executed successfully to create effective, professional logos which communicate the correct image to their audience.
I send a big thank you to all companies which are displayed here and I have included a link to each of their sites for your bookmarks. Enjoy, and I look forward to your feedback, particularly any thoughts you may have on this topic and any brands which you would like to see in the next instalment of 100 brands of interest.
I hope you found the above article both informative and stimulating. I look forward to reading any comments and opinions you would like to share. If you liked the article, please share it.
50 comments on this entry so far
An excellent showcase of some really interesting logos. Thanks for featuring my work in the selection. Here’s a little more about my logo for anyone who’s interested…My name (OSZ) origniates from my interest in the impossible and a study on Mobius Strips. The logo combines the use of a double pengram whilst also combining the three letters OSZ (look closely). Thanks again, Brett ;-)
Brett, on October 5th, 2009
Thanks for including me in such an esteemed list David. Really, really appreciated!
Martin Boath, on October 5th, 2009
Wow this list packs a punch. Might strike off a few days to spend checking out all the sites! Thanks for including me in the list. Keep up the great blog.
adamgf, on October 5th, 2009
Really thanks 4 including me in your fantastic selection of these 100 brands.
There are really good works here!
Thanks again David!
;)
Pol
POLOPGRAPHIC, on October 5th, 2009
Thanks for including me David.
It’s a great list, and rather interesting viewing the brands all in black and white. I’m really loving the intricate designs such as cheep, Cicada Design and Cláudio Mendonça. Gorgeous.
Elaine McVicar, on October 5th, 2009
Simple but stunning. Good job guys, keep it up.
Ali, on October 5th, 2009
Thanks for including me in the list David,
its a great collection of logos, and everyone on the list has really interesting work.
Manuel, on October 5th, 2009
David, great article, I like 1 monochrome instead colours. Thanks for including me!
Jennifer Yen, on October 5th, 2009
Thanks for the link David, some great logos there.
Jamie Gregory, on October 5th, 2009
Thanks for including me in this round-up David, I really like the ‘good’ and ‘ONEbyFOUR’ logos.
Ian Houghton, on October 5th, 2009
Hi David, thanks for including me in this great list. It’s really an honor to be listed with such successful brands. Best wishes.
Oguzhan Ocalan, on October 5th, 2009
And thanks for including us also!
Eugene Rudyy, on October 5th, 2009
Thanks for including me David. It’s great to be included alongside some really quality designers. Keep in touch!
Dom Taylor, on October 5th, 2009
Thanks for including us the list!!
Onthetable
http://www.veryverybeautiful.it/?p=698
ONTHETABLE, on October 5th, 2009
Hello David,
Thanks again for featuring my logo design, your attention is most appreciated.
Good selections once again, I look forward to the next installment.
Andrew Keir, on October 5th, 2009
David, I wish to express my appreciation to you for my inclusion into your list and the opportunity to discover new designers.
Sean O'Grady, on October 5th, 2009
Such a great range of logos, thanks for the inspiration, also thanks for including my pure34 logo, it gave me a great boost in self esteem.
Daniel Whyte, on October 5th, 2009
Nice collection David. Thank you for including me in this list. Best regards,
Cláudio
Cláudio, on October 5th, 2009
Thank you David for featuring springnet - appreciated!
Daniel Peplow, on October 5th, 2009
BrandLogic
Frank Chimero
douglas, on October 5th, 2009
I hit enter too soon! I was going to say thanks for including BonFX on the list, and that I also really like the marks by BrandLogic and Frank Chimero!
Keep up the great work,
Douglas
Douglas Bonneville, on October 5th, 2009
Wow, great list David! Thanks for include me alongside many of my personal fav’s
Fabian, on October 5th, 2009
This is a fantastic collection, David. Thank you so much for including my brand! I am honored. :)
Jowita Kostek, on October 5th, 2009
May I be the latest to say “thanks”!
Rob Cubbon, on October 5th, 2009
You always have such inspiring and wonderful logos and it is much appreciated to be included!
Very beautiful list.
Thanks David!
Brian Haines, on October 5th, 2009
I like the Good and Groozda logo as well as many others!
I agree, showing the logos in black and white distills them down to their core. What about having the color version show on hover? I know it creates a lot more work but I just wanted to throw an idea out there. Nevertheless, excellent execution.
Great job and thanks for the recognition.
Jonathan Patterson, on October 5th, 2009
A very nice, and varied, collection of work - thank you! As for a logo that caught my eye: I found something quite pleasant about the ‘jamie gregory’ mark. Simple and approachable.
Thanks again for the great series - well done!
Camille, on October 5th, 2009
You have a great collection of identities here, we appreciate you including us in the mix!
Ivan Ereiz, on October 5th, 2009
Great article and great logos!
As an admirer of your work I’d like to thank you for featuring my logo in the article!
Blixt, on October 5th, 2009
Thanks, David!
I like my logo in black and white, looks nice also ))
Really nice logos collection here.
Cheers, Alex
Alex Matveev, on October 5th, 2009
Thanks for including our firm amongst such a great collection of talent.
A little info on our name: Hexanine is arcade shorthand for the unapproachable score limit—999,999. Before multi-threaded processors brought us advanced polygon rendering and Grand Theft Auto, classic video games set 1,000,000 as the ultimate pinnacle. To roll a score past 1,000,000 meant scaling the apex—to do something truly great. In larger terms, we are about seeking the zenith. We are constantly seeking the best for our clients—providing meaningful, beautiful and effective brand solutions for great organizations.
Tim Lapetino, on October 5th, 2009
Thanks for including me David. There are some great personal brands out there. It is great to have so much inspiration in one place. Keep up the great work.
Jeremy Bolton, on October 6th, 2009
Thanks for the inclusion, David. Best wishes to you.
Mustafa Al-Qinneh, on October 6th, 2009
thanks, David!! really appreciated you including my logo.
awesome collection, lots of interesting logos
Aris Chen, on October 6th, 2009
I’d just like to add my thanks to you for featuring my logo.
I think you’ve taken an interesting approach in assessing the qualities of self promotion.
I’ve always found it hard to design for myself, like many other designers. So it’s great that you take the time to showcase our efforts.
A logo is still just a logo though! A logo alone doesn’t make a brand. Maybe you could choose some of your favourites and look more in depth at their overall branding efforts?
Ken Reynolds, on October 6th, 2009
Great work, and excellent design David! Good thoughts and well written. Keep it going.
Thanks for including SOULSEVEN in the “100 Brands” list. Very much appreciated.
Sam Soulek
Soulseven
Sam Soulek, on October 6th, 2009
Hey David! It’s such a pleasure to have our logo in such an inspiring collection. Your work is an inspiration for us as well.
Thanks!
Christian Sisson, on October 6th, 2009
Hi David, thanks for the feature. Love your work and design process. Keep it up!
Marius
Marius Roosendaal, on October 7th, 2009
Thanks for writing in on these brands. Happy to see my friends Colorcubic included in the one hundred! I’m looking forward to checking their work.
Johnny Le, on October 7th, 2009
Thank you for the inclusion David. You are the Man!
philip brunner, on October 8th, 2009
Thanks for the feature David, this is a great inspiration and great work!
Peter
Peter Baston, on October 9th, 2009
It’s an honor to be featured among so many other great brands. Thanks David!
Matt Fouty, on October 10th, 2009
Hello everyone, thank you all for your positive comments and I am glad that you like this selection. A few interesting ideas are featured within your comments like a new color version hover option and the possibility of extending some of my favorites into articles about the whole branding as a case study. I will certainly consider these.
I wish you all an excellent end quarter of 2009 and hope to issue a new collection early 2010. Enjoy!
David Pache, on October 11th, 2009
Thank you for including S&Team;in your 100 list.
S & Team was created in 1998 and ever since we have insisted on a model that is consisted of a flexible team of collaborators and is based on the direct contact with each client.
That flexibility, the personal care, the directness and the high quality design that we try to offer to every client is what we tried to show through our new logo and visual identity,that has been “running” since late 2008.
It sure wasn’t easy as we spent a lot of time designing, evaluating and redesigning until we reached our final design.
S&Team;, on October 14th, 2009
This is a really great feature! Well compiled!
Indranil, on October 28th, 2009
It’s definately cool to be featured in such a gorgeous line-up and even see some of my heroes there! This is somewhat of a badge of honour to me, thank you for that!
Kind regards,
Annedien Hoen | impulsant
Annedien Hoen | Senior Logo Designer, on November 7th, 2009
Wow got to say i’m loving the ankhou creatie logo.
Great stuff
Nick Potter, on January 20th, 2010
I just googled my artistname ‘Statiq Designs’, and I came across this page.
Appreciate it that you have added me on this list alongside great logo’ =D
PS: big fan of your work!
Qasim Arif, on January 31st, 2010
Thanks a lot for a clear style logotypes. B&W is great just fockusing on shape, not an colour!
Alex, on July 5th, 2010
Nice showcase of wonderful logos. They all are just awesome. I like the engine and good creative logos most.
Thanks for giving such a great list of logos.
Manik, on October 11th, 2010