100 Brands of Interest II
This article is the sequel to 100 brands of interest, published on the dacheboard on December 4, 2008. After the last article and the feedback received, it was clear that another article of this nature was in order so, here it is! Over the past few months, I have been compiling another 100 brands of interest and have been very lucky to have such a selection to choose from. The standard really is very high.
Again, I feel it is important to mention that this article is not an assessment or critique of the logos. It is purely to create awareness within the community and provide some useful insight for any newcomers who may be struggling to create a brand for themselves. It can be the easiest thing to create a logo for a client but when it comes to assessing what style of identity can best represent yourself or your business, this is a different matter altogether. It is tempting to use your own brand as a showcase of all your best techniques and ideas but this must be balanced with modesty and professionalism to gain the correct tone for your business image.
In this second collection we see again the basic elements of design from geometry and linear imaging to the more creative and flamboyant techniques. No matter what the style, I think it can be said that all of the 100 brands below have been executed successfully to create effective, professional logos which communicate well to their audience. There is a whole mix of styles ranging from monograms to symbols or pictures but it is simplicity which is the common denominator.
I send a big thank you to all companies which are displayed here and I have included a link to each of their sites for your bookmarks. Enjoy and I look forward to your feedback, particularly any thoughts you may have on this topic and any brands which you would like to see in another article of this nature.




































































































I hope you found the above article both informative and stimulating. I look forward to reading any comments and opinions you would like to share.





































































































73 comments on this entry so far
Big thanks for featuring Dot Design here David.
Some interesting and very different identities here and its a pleasure to be among them, keep up the great work. Thanks! Gareth
Gareth Coxon - Dot Design, on April 7th, 2009
Great article David!.
A great sequel to the 1st one.
Keep up the splendid work and thanks for covering Stratigo.
Follow us on Twitter: http://twitter.com/stratigodesign
Eduardo
Stratigo, on April 7th, 2009
We loved the first article you gave us last year.
And as we told you before it was a hell of an article, and we mean every line of the statement. It’s the kind of article that really helps a rookie designer, particularly a freelancer, on finding some answers on how to deal with his own brand.
We went through all of that doubts too, so we’d like to thank also in the name of the fresh designers.
Thank you for the honor of being one of these brands.
Best regards David,
Pedro Santos
Pedro Santos (Adhesive / Design Studio), on April 7th, 2009
Great article David, and thank you for featuring Brutus here with so many other great designers. It makes me feel good to be part of this mix :)
Thanks… All the best to you!
Jonathan, on April 7th, 2009
Thanks for the nod—it’s an honor to be included here. My own identity is far from a favorite when compared to so many of these.
Tomato is great!
Rob Russo, on April 7th, 2009
Nice collection. I just love designer logos. Thanks for that, I now feel a little more inspired today. :)
JWG, on April 7th, 2009
Thanks for featuring unieq in the list, David.
Dirk Leys, on April 7th, 2009
cheers for including me, David, its flattering to be thought of amongst such talented designers!
Euan MacKenzie, on April 7th, 2009
Thanks :) Nice collection
ciah, on April 7th, 2009
David,
Thanks for including me in this list. You’re right, it is quite difficult to design for yourself, and your point about balancing skills with “modesty and professionalism” is spot on.
I am constantly thinking about the presentation of my work online. It’s nowhere near what I would like it to be, but I’m glad to be working on other projects rather than tweaking my own brand.
Cheers!
Able Parris, on April 7th, 2009
There’s some excellent logos in this second part of your 100 Brands of Interest. Of note are Bright as Black and David P Crawford. I think my favourite would have to be Logo Diver and Tomato.
Thank you for featuring my logo.
Neil Martin, on April 7th, 2009
Hey! It’s an incredible honour to be featured here. Thank you so much, David, means a lot! Best luck to you.
Houston-We, on April 7th, 2009
Hi,
It’s a great honor for me to be featured in such place, among so many great designers.
Thanks a lot.
Best regards David,
Marcin Gajos
eMGie, on April 7th, 2009
hi,
Thanks for add me :)
Nice collection
loic leser, on April 7th, 2009
It’s hard to believe so much great design could share space in the same article. I’m thrilled to be featured. Thanks!
Tyler Sticka, on April 7th, 2009
thank you David for featuring my personal brand in this awesome list amongst 99 great logos. means a lot to me.
I’m sure lots of insights will come to those who take a look at both this and the earlier list. congratulations on the idea.
best regards,
Rodrigo Müller.
Rodrigo Müller, on April 7th, 2009
It’s an honor to be included in this list. Thanks for the time and effort invested in this collection. It’s thrilling to peruse the brands on display here.
Best regards,
Randy
Randy Skidmore, on April 7th, 2009
What a great article, so many great brands here. I am honored for Oogly to be included. Thanks David for collecting this together.
Caroline Wilkinson, on April 7th, 2009
Nice logos, but i was wondering if the most basic elements would cover colour as well?
Tony, on April 7th, 2009
Great work David. Being a part of this list is a great encouragement. Many thanks!
Abe
twitter.com/thesoulcreative
Abe, on April 7th, 2009
I’m flattered to be featured, despite my view on logos and dedicated logo designers.
http://snipurl.com/ff967
A.
Andrew Sabatier, on April 7th, 2009
Sick wit it! I’m really happy to be part of this thing.
Thanks Again,
Paul Bustamante
Paul Bustamante, on April 7th, 2009
That’s a great and comprehensive list David. Thanks for featuring my own logo in there too.
I especially like the branding for Bright as Black, Turner Duckworth and Megaset.
I loved part one, too.
Andrew Kelsall, on April 7th, 2009
Cheers for the unexpected mention David.
Much obliged,
Abbas @ Design Sheffield.
Abbas, on April 7th, 2009
I’m a wordless kind of guy, so I thank you David for honour me and all this great designs and designers.
Cheers from Portugal!
faeldzn, on April 7th, 2009
Another bookmark for inspiration. Thank you for compiling these together David. I hope I make the next 100. These are definitely passion chargers. I love the simplicity and straightforwardness of some of the beautiful marks. Great job everyone and welcome to a bigger audience!
Hernan Valencia, on April 7th, 2009
amazing. What a fun surprise to be included. that kind of made my day today, cheers.
nice work peeps.
damon crate, on April 7th, 2009
Great post as always David! Keep up the great work and thanks!
Jordan Young, on April 7th, 2009
thanks for including me in this superb collection, it really is exiting to see so much great design in one place.
Amber James, on April 7th, 2009
David,
Thank you for including me on here. There are many great identities on here, including the Bomba logotype which is really fun (did they make that in fontstruct? cool!) and Sonata Creative (featuring that amazing Insignia S).
Thanks again. @jeffreygarofalo
Jeff, on April 7th, 2009
Nice collection! :)
onto, on April 7th, 2009
Great article David! Thanks for feature! Love ur works.
Cheers
Tamer KOSELI
Tamer, on April 7th, 2009
David,
Thank you kindly for including our logo amongst this amazing collection of designer logos!
Kind regards,
Marc Katsambis
Koodoz Design, on April 8th, 2009
Thanks again for including me in the list. I’m honored to be among these great designers. Can’t wait for number 3.
David @davidpcrawford
David P Crawford, on April 8th, 2009
Bomba is almost an extension of the moving brands logo; its awfully similar. Im a fan of Andrew Kelsall’s.
Liam Gallagher, on April 8th, 2009
nice collection of logos!!
:^ when u doing another collection would like to send mine if u you like it
http://www.aslammemon.com/
Aslam A Memon, on April 8th, 2009
Hello. Interesting to see other designers’ identities. Thanks.
Aleksander Lenart, on April 8th, 2009
Nice collection indeed.
Just noticed that Yellow Fish Design logo looks very much like the mark used by http://unialert.com. I guess it’s the issue with simple marks - more than one person can come up with the same design.
Alex, on April 8th, 2009
Wow. Very surprising to see myself included in this kind of list. I’m honored to be among some very amazing designers. Thanks for taking the time to make this list.
Paul Carbo, on April 8th, 2009
Thanks for featuring my personal brand in the list, David.
I’m honored to be included in this article.
Cheers,
Jota aka Joel Vilas Boas aka J85
J85, on April 8th, 2009
Thanks for the love.
Much appreciated.
Dale Campbell, on April 8th, 2009
Thanks for taking the time David, think the Dupe logo fits in nicely! Incredible range of styles on show. Logodiver is awesome!
All the best
Ed@Dupe
Ed Lamb, on April 9th, 2009
Love the tomato logo, as others seem to!
Richard, Peacock Carter, on April 9th, 2009
I’m glad to see my logo here with other goodies David.
Best Regards,
Amir Karahasan
Amir Karahasan, on April 9th, 2009
Thanks for including me. Nice article!!!!!
nflekto, on April 9th, 2009
There are some mighty tasty identities on this list. When is the “100 Brands” book being published?
Chuck Spidell, on April 9th, 2009
Great post. Such a great way of displaying logos; just b&w and lots of whitespace.
Not many suggestions yet for the next 100. How about: http://jasonsantamaria.com/
Oh, and you forgot the http:// in the OVO url.
R.
Rogier, on April 9th, 2009
Thanks for including me in your list mate. Well chuffed to be honest!
Aadam Kurm, on April 9th, 2009
Thanks for featuring.
Much appreciated.
Thomas kim, on April 10th, 2009
Thanks for putting this together. I LOVE the Dahra logo.
James Kurtz III, on April 11th, 2009
David,
Thank you for the inclusion of Brian Joseph Studios’ logo. Much appreciated. Some excellent logos in this collection
Brian Yerkes, on April 13th, 2009
cheers:)
zka11, on April 13th, 2009
This is a surprise. Thank you for posting us here. A spanish friend told us about this. Greetings from Mexico!
http://www.hcreativos.com
Chaac, on April 13th, 2009
Thanks sir!
yellove, on April 13th, 2009
Once again David, you have posted an excellent selection of logos. I love how you presented them in single color with careful attention to scale and whitespace.
Thank you for including my logo!
Joshua Davis, on April 15th, 2009
Hey David,
I feel truly honored you posted up our new design studio’s mark!
Joseph Maguire, on April 16th, 2009
David
Thanks for putting me on the list.
Glenn Sakamoto, on April 17th, 2009
Hey David,
Another nice selection…hoping one day to make the cut!
Fabian, on April 17th, 2009
The biggest challenge by far for any graphic designer/agency is to brand themselves. Mine took me years.
Good job!
Alex
alexparrott, on April 20th, 2009
@David Pache
Thanks for including the OVO trademark amongst this list of great marks.
Cheers,
Kyle Hildebrant
OVO
Kyle Hildebrant, on May 1st, 2009
Dear All - Thank you to you for such great feedbcak. I am glad the interest is still strong. I will hope to do a 3rd set of 100 brands mid-year therefore should anyone have any companies which they would like to be considered for inclusion, please let me know by email. Thanks again.
David Pache, on May 3rd, 2009
ehh… really like it :)
totjaida, on May 5th, 2009
Hey, I had no idea my logo (Bright Black) on on here. Thanks for featuring it. I am truly honored to be listed amongst some really excellent logos.
I have to ask why you only use the icon portion of the logo instead of the whole thing. And not to be picky but the name of the company is Bright Black… the URL is brightasblack.com
Arron Lock, on May 8th, 2009
Great follow up dache!
Paul Ducco, on May 26th, 2009
Hi David,
Thanks again for taking an interest in my logo, i look forward to seeing it here.
Regards
Andrew.
Andrew Keir, on June 29th, 2009
Thanks for the list! Many of the logos are great by the way, guess I need to get mine redesigned!
Forex Forums
Forex News, on July 5th, 2009
I think I will try to recommend this post to my friends and family, cuz it’s really helpful.
KonstantinMiller, on July 6th, 2009
Wow, thanks for the compliment. Now I feel bad for renaming/rebranding myself recently…
Great collection here and I’m honored to be a part of it with all the other talent.
Brian W. Jones, on July 27th, 2009
Very nice collection of logos!! But i think our company is missing ;)
http://www.innovatics.de
M. Kaeding, on July 28th, 2009
I’m a little late to the game. But thanks for including Visible Logic in your 100. It’s some nice company to be surrounded by.
Emily Brackett, on August 12th, 2009
Great post!
Thanks 4 sharing
CMYK, on September 3rd, 2009
Some killer concepts and brands here!
David, on October 1st, 2009
some nice eye candy, I will dig out my Dos Logos book this evening. I feel inspired now -Thanks -Good post
Web Design Sheffield, on November 5th, 2009